Blog Entry #5 Why We Focus on Kitchen Islands (and Don’t Chase Everything Else)

Why We Focus on Kitchen Islands (and Don’t Chase Everything Else)

One of the most common questions we get is:
“Are you ever going to expand your portfolio?”

On the surface, it’s a fair question. When people see quality craftsmanship, they naturally wonder what else we could build; dining tables, vanities, shelving, you name it.

The short answer is simple: we already know exactly where the demand is, and it’s been there for years.

Early on in my past career, I had a boss who gave me a piece of advice that stuck with me:

“Always fish where the fish are.” Thanks Dave L.

At the time, it sounded almost too simple. But over the years, I’ve learned how powerful that mindset really is.

Perfecting What We’re Already Good At

Kitchen islands aren’t just one of the things we make, they’re what we’ve spent years refining. Every dimension, every drawer glide, every cabinet configuration, every butcher block top has been shaped by real-world feedback from real kitchens.

Instead of constantly jumping to the next product category, we chose a different path:

• Get exceptionally good at one thing
• Listen obsessively to customer needs
• Improve details most people overlook
• Build pieces that actually solve everyday kitchen problems

That focus is why our islands aren’t generic. They’re customizable, practical, and built to fit the way people actually live and cook.

Demand Has Always Led the Way

We didn’t pick kitchen islands on a whim. Customers did.

For years, people have been asking for:

• More prep space
• Better storage
• Furniture that works in real kitchens, not showroom kitchens

The demand has never slowed down. If anything, it’s grown. That’s a strong signal, and one we’ve learned not to ignore.

Focus Is a Feature, Not a Limitation

Expanding a product line can look exciting from the outside. But focus is what allows us to:

• Maintain consistent quality
• Build everything made-to-order
• Stay hands-on with craftsmanship
• Keep improving instead of spreading thin

When you buy one of our kitchen islands, you’re not getting a side project. You’re getting the result of years of repetition, refinement, and intention.

So while we’re always listening, always learning, and always improving, our philosophy remains the same:

Fish where the fish are.
Do what you do best.
And do it better every year.

That’s how we build.